The story is a familiar one. An excellent idea, simple but valuable. A fresh codebase, like a world of possibilities. A side project is born.
I skipped my yearly trip to optometrist last year. This was not entirely by choice.
Ask an engineer to list all of the features in a product they work on. The result will be long. Next, ask a non-technical employee the same question.
If i had to hire engineers on their answer to a single question, that question would be "tell me about your personal projects".
Apple announced many improvements during their WWDC keynote this year. The greatest improvement, though, was not a feature or bug fix. It wasn't an updated OS nor was it a new phone.